Social Responsibility

Environment Preservation



Along with the rapid growth of industry and transportation, world’s fuel demand is constantly increasing, whereas non renewable fossil-based fuel (coal and petroleum) reserve is depleting and will eventually run out someday.

Besides, the excessive carbon emission of fossil-based fuel combustion is one of the causes of climate change and global warming which now has reached to hazardous level. The “Go Green campaign” is an international movement, an effort to slow down the global warming by promoting the use of renewable and environment friendly Biofuel.
Among the Biofuel resources is the Jatropha curcas, a high growth tropical plant, drought resistant and even grows on barren land and doesn’t require much water.

There are millions of hectares of unproductive land in Indonesia suitable for Jatropha curcas cultivation. Jatropha curcas seed can be processed into high quality Biofuel. Biofuel blended aviation fuel has been tested successfully in jet engines of commercial aircrafts. Biofuel will play an important role in the future.

In collaboration with villagers, farmers, and local authorities, Pura has initiated Jatropha curcas cultivation in Gunung Kidul (a district in Yogyakarta) covering around 50,000 hectares which will be gradually expanded to the surrounding districts as well.

Before Jatropha cultivation
After Jatropha cultivation

Jatropha curcas cultivation provides additional income for the villagers and also functions as reforestation and green belt development.

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Karimunjawa islands, located in north of Central Java coast, used to be fishermen’s paradise but now it’s just history. As the results of coral wild harvesting for trade, irresponsible fishing practices such as the use of potassium, explosives, trawling, wild coral harvesting, water pollution and global climate change, coral reefs in Karimunjawa waters are heavily spoiled and consequently affecting the surrounding marine life including fishes.

Pura has set off a coral cultivation in Sambangan, Karimunjawa, as part of its nature preservation program, in which 20% of cultivation harvest will be relocated back to its habitat. Now step by step, coral reefs can be once again observed.

Coral reef’s environment supports the life of various kinds of fish including the Grouper and other marine biota. Grouper is commonly cooked as exclusive, prestigious cuisine, reflecting high social status and some even believe it brings luck and fortune. Besides, live corals are among the unique collections in sea water aquarium, high value export commodity especially to developed countries.

Pura’s Coral and Grouper cultivation activities in Sambangan Island give the opportunity to local fishermen to earn additional income, 90% among its employees are local residents. Pura provides training to unemployed fishermen such as the Grouper cultivation. It is expected that traditional fishing will be gradually shifted into cultivation and thus decreasing the burden off Karimunjawa waters.

Fishnet for grouper cultivation

Rich variety of corals in Sambangan beach – viewed during ebb tide

Coral broodstock preparation on land

Underwater coral cultivation

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Pura Group

Over the years, Pura Group has grown to be an integrated group of companies consisting of printing, packaging, papermaking, converting, engineering, anti counterfeiting, and electronic card & labeling technologies businesses. Thanks to the constant innovation and hard work of our dedicated employees, we are now in the lead of the expanding and ubiquitously comprehensive printing & packaging industry across Southeast Asia.

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Creating Value Through Innovation

Our culture is defined by ongoing innovation and breakthrough conception. The driving force behind the projects pursued throughout the entire organization, this culture is Pura corporate culture – one that is at the core of our business philosophy.

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