About Us

Innovation

Ongoing innovation is our key to maintaining sustainable client base as well as expanding and penetrating into new markets, particularly those in overseas.

Over the years, Pura Group has accomplished milestone achievements that vividly demonstrate our commitment to innovation and determination to be in the lead. As a matter of fact, as of the end of 2006 we have registered more than 52 patents in technology - the highest ever attained by a single company in Indonesia. 

Not less importantly, we are known as the company that pioneered the following products and processes:

First in the world

  • Hologram scratch-off protective layer on prepaid phone-card voucher.
  • Direct application of hologram on aluminum blister packs.
  • Modification of single-color offset printing machine to two-color intaglio.

First outside Europe and USA

  • Integrated anti counterfeiting feature for banknotes, bonds, documents, packaging, etc.

First in tropical countries

  • Carbonless copy paper (NCR)

First in Southeast Asia and Indonesia

  • Smart cards and labels.
  • Security holograms.
  • Hot stamping foils.
  • Private company manufacturing security and banknote paper.
  • Printing and converting plant turnkey project.
  • Laser perforated cigarette tipping paper machine.
  • Microcapsules ( raw material for NCR manufacturing)
  • Melamine impregnated decorative papers. 

Pura Group

Over the years, Pura Group has grown to be an integrated group of companies consisting of printing, packaging, papermaking, converting, engineering, anti counterfeiting, and electronic card & labeling technologies businesses. Thanks to the constant innovation and hard work of our dedicated employees, we are now in the lead of the expanding and ubiquitously comprehensive printing & packaging industry across Southeast Asia.

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Creating Value Through Innovation


Our culture is defined by ongoing innovation and breakthrough conception. The driving force behind the projects pursued throughout the entire organization, this culture is Pura corporate culture – one that is at the core of our business philosophy.

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